When Should My Company Rebrand?

As a small home based business the words rebrand probably fill you with dread, and conjure up images of $$$ and a lot of time and effort for little gain…..you also probably say to yourself, but I had my business cards printed last year, why would I need to rebrand now? …..well this article gives … Continue reading

Marketing 101

START AT THE BEGINNING “A brand is a person’s gut feeling about a product, service, or company.” Marty Neumeier – The Brand Gap To help you build your brand you need to look at a number of elements, once you have these answered these questions, you can then start to build a brand. Marketing 101 … Continue reading

Homebased Company Google Places Guide

Ok Hommies so this week we are going to post a daily Hint and Tip on using Google Places. Google Places is effectively a business directory that has been integrated with the Googles Maps service. In comparison to search engine optimisation, creating a Google Places search listing for your business is pretty simple, and doesn’t … Continue reading

Homebased Business Tax Hints and Tips

OK So it’s that time of year again…The time of year that can drive fear into the most business savvy of us. As a Homebased Business you want to save every penny you can and claiming tax relief is part of that, but knowing what you can and cannot claim means you have to read … Continue reading

Word of Mouth Marketing

Word of Mouth Marketing is by far the most effective and cheapest form of generating new business. To get people talking about you and your product, often comes down to social skills and I’m not talking Facebook and Twitter. Here are a few tips on how to get people talking. Be Confident. Do you tell … Continue reading

5 Email Marketing Tips

Small businesses may have been using email marketing for decades to find new sales and customers, but many still make the same mistakes that marred campaigns in the 90s. Email is an effective medium, but is easy to accidentally sabotage if you’re unfamiliar with how it works. The following are five often-overlooked tips for getting … Continue reading

Facebook Timeline: What Job Seekers & Employers Need to Know

Here it comes! The highly-anticipated (and feared) Facebook Timeline. If you haven’t already heard, Facebook’s latest design upgrade allows users to find content from several years in the past much easier. The changes will include a chronological display of user information with a big emphasis on photos (any less-than-professional pics from your uni days flashing … Continue reading

Taking Action: May Feel Bad, But It’s Good For Us!

I have seen some absolutely brilliant, talented, intelligent and good-natured people fail in their careers and business. I have then seen “Average” people really succeed beyond their wildest dreams and achieve amazing things in their businesses! There are often quite a few reasons, but what it often comes down to is how much people can … Continue reading

‘HOW TO’ Guide: Writing a Successful Job Ad

The success of your recruitment effort can have a lot to do with how structure your job ad. It’s worth spending some time writing a successful ad so that you attract quality applicants. So, here are a few tried-and-true tips to writing a successful job ad. 1.  Spend time and care thoroughly identifying the vacant … Continue reading

Getting the Best People – and Getting the Best from Them (Part 1)

Getting good people seems to be one of the biggest small business. While good people are hard to find, there are some things you can do to make sure that you are targeting the right people for your business and, when you have them on board, turn them into valuable assets for you. Let’s look … Continue reading