‘HOW TO’ Guide: Writing a Successful Job Ad

Job Ad on HireMeUp

Job Ad on HireMeUp

The success of your recruitment effort can have a lot to do with how structure your job ad. It’s worth spending some time writing a successful ad so that you attract quality applicants. So, here are a few tried-and-true tips to writing a successful job ad.
1.  Spend time and care thoroughly identifying the vacant role and/or position. A simple, one-line description is most likely going to leave too many questions for seasoned workers and cause them to move to the next opportunity. Start by thinking about what previously worked well. What aspects of the role need developing? What are the challenges? What are you expectations? What sort of person would best fit this role/company/team? Where can this position go? Is there room for growth? What skills/qualifications are required? What hours/days are required to fulfill the needs of the role? Now, go and write a position description – all roles should have one as a guide!

2.  Once you have identified the role, now you need to identify the candidate you want to attract so that you can appeal to those job seekers. Do you want someone fun and bubbly? Write a fun ad! Need someone detail orientated and serious? Write a detailed, comprehensive job description. Here are a few questions to guide you…

What previously worked well?
What aspects of the role need developing?
What are the challenges?
What are your expectations?
What sort of person would best fit this role/company/team?
Where can this position go – growth?
What skills/qualifications are required?
What hours/days are required to fulfill the needs of the role?

Now, go and write a position description – all roles should have one as a guide!

3.  Once you have worked through the thought process above, you must have “Someone “ in mind, and therefore need to attract that “Someone’s” attention. Stock standard job ads will only attract stock standard applicants. Try to avoid using the same old descriptions and let a little personality into your ad.

4.  A job ad must convey the role outline, location, environment, any growth potential, some challenges, benefits of the company and salary package (if appealing). Don’t be shy with words. You are paying for an online ad which means you’re not limited to a certain number of characters, so use as many words as you need to!

5.  Ensure you use descriptive words, that your sentence structure is unique and legible, and run a spell check! The first paragraph should include your company name/industry, locations and an “attention getter” that will make the  job seeker want to read on.

6.  With the right tools and understanding of who you wish to attract, always endorse your organisation to offer a competitive edge. Tell the readers why they should want to work for your company.

7.  End the ad with your correct contact details, closing date and any other specifics you think the job seeker will need to know. If you have a certain recruitment process (ie: first interviews followed by a second) then you may want to include that. Also, if you will only be contacting successful applicants it’s a courtesy to make that clear.

ADDITIONAL TIPS:

  • Set up a specific application email address to avoid chaos in your inbox.
  • Try and set an automated rejection response, should you not be able to get back to all applicants – this is courtesy and the applicant shall look favourably towards your business.
  • Answer and respond to phone enquiries or direct someone within your organisation to do so.
  • Commit to a timeline. Don’t waste time – good applicants don’t last for long! Diarise time for phone interviews and formal face to face interviews.

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Author: Stacey L., HireMeUp’s Resident Recruitment Pro

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