When Should My Company Rebrand?
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When Should My Company Rebrand?

When Should My Company Rebrand?

As a small home based business the words rebrand probably fill you with dread, and conjure up images of $$$ and a lot of time and effort for little gain…..you also probably say to yourself, but I had my business cards printed last year, why would I need to rebrand now? …..well this article gives … Continue reading

Homebased Company Marketing101

Marketing 101

START AT THE BEGINNING “A brand is a person’s gut feeling about a product, service, or company.” Marty Neumeier – The Brand Gap To help you build your brand you need to look at a number of elements, once you have these answered these questions, you can then start to build a brand. Marketing 101 … Continue reading

Fiona Anson

Are Entrepreneurs Unemployable?

Just recently a friend of mine – an entrepreneur with numerous successes and over 20 years experience – went job hunting…. Having just sold a business and yet to find her next passion, she thought she might give the corporate world a go. After two months of day after day job hunting, my friend called me with … Continue reading

Homebased Company Google Places Guide

Homebased Company Google Places Guide

Ok Hommies so this week we are going to post a daily Hint and Tip on using Google Places. Google Places is effectively a business directory that has been integrated with the Googles Maps service. In comparison to search engine optimisation, creating a Google Places search listing for your business is pretty simple, and doesn’t … Continue reading

HC_tax_guide

Homebased Business Tax Hints and Tips

OK So it’s that time of year again…The time of year that can drive fear into the most business savvy of us. As a Homebased Business you want to save every penny you can and claiming tax relief is part of that, but knowing what you can and cannot claim means you have to read … Continue reading

Jan_Osmand-Being_Well_vs_Wellbeing_feature

BEING WELL vs WELLBEING … is there a difference?

I don’t know if it is a trait typical only of the English, but it always makes me smile when someone asks the question “How are you?”   The standard response is usually along the lines of “Very well, thank you”, or “I’m well, thanks – how are you?”  I think it’s a conditioning – a … Continue reading

word of mouth marketing

Word of Mouth Marketing

Word of Mouth Marketing is by far the most effective and cheapest form of generating new business. To get people talking about you and your product, often comes down to social skills and I’m not talking Facebook and Twitter. Here are a few tips on how to get people talking. Be Confident. Do you tell … Continue reading

email_tips

5 Email Marketing Tips

Small businesses may have been using email marketing for decades to find new sales and customers, but many still make the same mistakes that marred campaigns in the 90s. Email is an effective medium, but is easy to accidentally sabotage if you’re unfamiliar with how it works. The following are five often-overlooked tips for getting … Continue reading

janosmand

From Corporate High Flyer to Work Life Balance

Jan Osmond has always considered herself one of the lucky ones because, all through her career, she has loved her work but looking back at her corporate life she wishes there was one thing she had known from the start — work/life balance is not a myth! Jan was always reaching for the stars – … Continue reading

Sunflower close-up

Free Inspiring Online Journey: 30 Days of Greatness for Women

“Greatness, it’s just like when you have something precious and valuable and you put it in a safe place, yet sometimes that place is so safe that even you forget where it is. Sometimes we cloud our mind, body and spirit with the external world that we forget where our Greatness is.” Monica Kade is … Continue reading

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